Every time I start a new blog, ad, or landing page, I follow the same process. It keeps me focused and turns messy thoughts into clear ideas.
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Step 1: Research (understand the reader, not just the topic)
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Step 2: Outline (structure first, words later)
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Step 3: Write ugly (first drafts aren’t for perfection)
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Step 4: Edit with intention (cut what doesn’t serve)
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Step 5: Format and optimize (make it scannable, not fancy)